You may not be aware of the term ‘experiential marketing’, but it’s highly likely you can recall a moment when a particular product or brand offered an out-of-the-ordinary uplifting experience.
Dublin-based Verve, the Live Agency, is one of the masters of this art, and finance director Lucky O’Loughlin FCCA talks to AB about the numbers behind the magic.
Accountants have a key role in making change happen. We have an interview with the new CEO of IFAC, Lee White FCCA. You can read his views on how the profession can help with some of the biggest challenges we currently face.
We also talk to Emma Hinchey FCCA, an Irish expatriate who’s relocated to Australia. Describing herself as a ‘fixer and problem-solver’, she set up The CEO Centre to help businesses get things done, while also founding a folk group dedicated to reimagining traditional Celtic songs.
Keeping the familiar while embracing the new is the theme of our article asking ACCA members who’ve moved here from overseas how they celebrate St Patrick’s Day, and how Ireland’s most famous holiday compares with similar national occasions in their country of birth.
Soaring stock markets are often a cause for celebration, but columnist Ian Guider points out that the performance of the US capital markets far outstrips the ability of European counterparts to attract the best and brightest companies. Meanwhile our ‘Revitalising Ireland’s stock exchange’ article takes a look at what can be done to address the waning attractions of a Dublin listing.
On a lighter note, we explore the concept of Swiftonomics as singer-songwriter superstar Taylor Swift brings financial sparkle to the Asia leg of her current tour. Find out the impact she can have on local economies.
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