My professional journey began at KPMG in 2012, working in audit and corporate finance. A significant milestone was achieving my ACCA qualification in 2016. Today, I serve as an audit director within KPMG Adria, leading teams across diverse industries. I could not say I had a clear plan to become an accountant, but from a young age I enjoyed working with numbers and solving problems, which naturally led me to the profession.
In my role, stepping out of my comfort zone happens frequently. Whether dealing with complex client issues or team dynamics, unexpected situations are part of the job. That’s why having strong professional principles and ethical values is essential. Such situations, while challenging, are crucial for personal and professional growth. They help you become a more well-rounded leader and more open to new horizons.
If not managed carefully, AI could create challenges in developing the pipeline of talent
In my opinion, AI will have a significant impact on how we work, not only in audit but across nearly every profession. While AI is often used as a buzzword and brings many uncertainties, we are already seeing its value emerge. We must determine how to best leverage these tools to enhance the quality and efficiency of our organisations and our work. However, two critical considerations must be addressed. Firstly, AI will reduce the need for traditional entry-level positions. If not managed carefully, this could create challenges in developing the pipeline of talent needed for future management roles. Secondly, as we rely more on technology, there’s a real risk that human connection gets lost along the way.
Bosnia and Herzegovina certainly has challenges, especially as too often the public debate focuses on political or national topics, while crucial economic progress takes a back seat. As a result, the lack of a focused economic strategy means that significant investment opportunities often pass by our country and many skilled professionals seek opportunities abroad. This causes us to lag behind our peers. However, there’s real potential here. With greater focus on regional cooperation, education and entrepreneurship, and a bit more stability, we could create an environment where people see their future here, not abroad. We have the talent; we just need to give it the right conditions to grow.
If I had law-making powers, instead of focusing on a single law I would prioritise establishing a consistent and fair rule of law that applies equally to everyone. This is the foundational framework. Once that foundation is in place, we can effectively address specific areas through better regulation and enforcement.
I like having the opportunity to gain insight into some of the largest companies in the region
The aspect of my job I enjoy the most is the satisfaction of working on projects that challenge existing assumptions and require innovative thinking. I also like leading teams and having the opportunity to gain insight into some of the largest companies in the region, which keeps me motivated as I am determined not to lose momentum.
This is my favourite saying: ‘Behave towards others as you would like someone to behave towards your young ones.’ This is my guiding principle. It’s a simple yet powerful reminder to act with respect and fairness.
If I wasn’t an accountant, I probably would have pursued a career related to investments or real estate, as both are areas where analytical thinking and understanding of market dynamics are crucial.
In my own time, my interests have evolved over the years, spanning various activities from competitive sports to exploring new technologies. The common thread has always been a constant drive to expand my knowledge and understanding of different fields.
