The advertising industry has seen a tremendous amount of change in how it does business. We are in an age where the glamorous magazine and television campaigns of old have been overtaken by the dizzying speed and frequency of digital ads. This month, Ogilvy China’s CFO Amon Jiang FCCA explains the opportunities, and challenges, of driving the advertising specialist’s digital transformation. And he shares what makes advertising in China so unique.
We also hear from Eunjoo Lee FCCA, senior manager at Deloitte in South Korea, on her commitment to continued learning as she develops her career as an internal audit specialist in Asia Pacific.
In our careers section, we find out what China’s accounting and finance recruitment landscape will look like this year. Which specialisms will be in demand by employers, and will salaries meet expectations in a difficult hiring market? We also have some advice on how to self-manage your career to make sure you seek out the best opportunities for professional development.
Elsewhere, we look at how accountancy practices are extending their services to meet retirement planning demands as Asian populations age. Practitioners able to support the financial wellbeing as well as wealth management needs of clients are finding ways to add value to their service offering.
And as we enter the Year of the Snake, columnist Chris Davis writes on Hong Kong companies’ expectations for their prospects in the coming year.
Finally, if you are looking to get ahead on your learning, our CPD section has a wealth of articles including one on cryptocurrencies and regulation.
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