Author

Sam Shosanya FCCA is the founder of Seed Business Associates, a New Zealand-based consulting and coaching practice

The unique skills that let us, as accountants, play such a critical role in maintaining financial health within organisations are eminently transferable. They can be used not only to significantly enhance our career prospects but also to broaden our impact on business success beyond traditional financial roles.

We can leverage aspects of our diverse competencies to drive both personal and organisational success, whether through temporary or permanent transitions out of finance. My own career journey has taken me from finance to buying, marketing, supply chain and ultimately general management/CEO roles, and leveraging my finance skills has been key to my success in each role.

Raw intelligence

As accountants, we have a cognitive agility that enables us to adapt quickly in roles that require rapid learning and decision-making, such as product management or buying. In these areas, we can swiftly understand product features, customer needs and market shifts, helping to guide product development, pricing and positioning strategies effectively.

In my first ever role outside of finance, I worked as a buyer for a leading supermarket. I didn’t have the commercial background or relationships but I did have the training of a challenging ACCA education which I was able to rely on when I needed to quickly acquire new knowledge and then apply it effectively.

By leveraging your transferable skills, you can open up diverse career pathways

Critical thinking

Accountants are known for their methodical approach. We excel at diagnosing complex problems and crafting practical solutions, which makes us ideal for operations management. Here, we can streamline processes, enhance productivity and mitigate inefficiencies, adding significant value to operational functions.

What organisation doesn’t want to reduce their cost of doing business? We can help facilitate such improvements in a balanced and structured way, within operational and even customer-facing roles.

Analytical

Our skills in data analysis let us adapt seamlessly to roles requiring analytical capabilities. With our eye for detail, we can interpret consumer data, track performance metrics and support strategic decision-making processes that align marketing goals with broader business objectives.

When I became a buyer, I clearly wasn’t going to be the best buyer on day one but I was the most effective at analysing internal and external data and then deploying those data-driven insights.

As accountants, we learn to be ‘analytically curious’, which results in better-quality questions. In a world in which artificial intelligence (AI) has further levelled the information playing field, this is important. Sustainable competitive advantage is now much more likely to arise from asking better questions, as opposed to having access to better or unique data and information.

Risk management

The ability to identify and mitigate risks is essential for project management roles. Our insights help pre-empt setbacks and ensure projects are delivered within scope, budget and time constraints, reducing uncertainty and enhancing project outcomes.

Our training in analytical review, segregation of duties and the concept of prudence all give us a head start in this space. I relied on these skills specifically to mitigate risks attached to product launches and effective utilisation of supplier funds, as well as to manage senior management’s expectations.

Financial acumen

Financial literacy remains valuable across nearly all fields. In strategic planning and business development, our financial expertise allows us to align organisational strategies with long-term fiscal goals, enabling business sustainability and profitability.

Organisations typically prefer commercial partnerships to merely transactional relationships. I used my finance background to develop highly effective joint business plans with strategically important suppliers. This not only achieved superior results but further underscored our commitment to mutual gains.

Communication

Effective communication is critical for all roles but let’s head outside our comfort zone to marketing. In my first marketing role, it was critical to clearly articulate the organisation’s expectations to an agency that was used to receiving ambiguous – sometimes contradictory – briefs.

Premium branding, return on investment and solid analytics were important features here. I didn’t know ‘how’ to achieve the expected outcomes but my background in finance – where we frequently have to simplify complex ideas – meant I was able to lean on those skills to ensure we shared a common ‘what’.

Strategic thinking

With our strategic foresight, accountants are valuable as internal or external business consultants. As pointed out earlier, we can analyse market trends, identify competitive advantages and advise on transformation strategies that position businesses for long-term success.

Our audit training teaches us to consider both internal and external factors and their potential impact on the overall wellbeing of the business. This mode of thinking – fact-based, data-driven and contextual – is particularly important, especially as you rise to general manager/CEO roles, where it will balance the necessary exercise of judgment.

Compliance

Our knowledge of regulatory frameworks equips us to make valuable contributions in risk and compliance management, particularly in industries such as healthcare or technology. Our understanding of regulations (akin to accounting standards) supports companies in operating within legal boundaries, safeguarding both organisational integrity and public trust.

When I joined the construction industry with zero background, my experience of navigating important standards made a challenging transition much easier.

Opportunity

By embracing and leveraging your transferable skills, you can open up diverse career pathways, extending your impact beyond finance and adding substantial value to organisations. Understanding how these skills might apply in different business contexts will not only boost your confidence but also present new opportunities, further elevating the importance (and relevance) of accountants in business – especially in a world increasingly driven by AI.

More information

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