The instability in the Middle East is a significant challenge for the tourism sector, felt across destinations, airlines and hospitality providers. A key issue is the influence of media on travellers’ perceptions, which impacts their confidence. Perceived risk is often amplified even in locations that are far from affected areas. This heightens travellers’ anxiety, driving a more cautious approach because of safety concerns. Our industry must strengthen communication about risk, rebuild confidence and diversify markets to mitigate the current volatility.
That said, there are many opportunities, especially in conservation-led experiences. Kenya is well positioned with safaris that allow tourists to actively participate in preserving diverse ecosystems and wildlife habitats. This model enhances the visitor experience while strengthening environmental stewardship and sustainability.
All tourism projects should have to provide long-term sustainability assessments
I would like the law to enforce environmental accountability, transparency and sustainability standards. This should apply to public and private sectors alike, with increased personal and corporate responsibility and strict penalties including immediate fines. This law would build a stronger culture of accountability.
I would also have mandatory eco-rating and sustainability certification for all hotels and lodges. Environmental impact assessment legislation should also be tougher, with processes made more transparent and political interference reduced. Projects would have to provide long-term sustainability impact assessments rather than just focus on the short-term economic gains. All should be enforced by strict monitoring.
My favourite mantra combines the Three Ps and Four Cs of sustainable tourism. It goes like this: ‘Good tourism means advancing people, planet and prosperity through conservation, community, culture and commerce.’
I have been chief finance and administration manager at the Safari and Conservation Company, a family-owned enterprise, since 2009. Before that I was a technical cost accountant with Security Group Kenya and finance manager at Bunson Travel Service. I am also currently vice treasurer of the Kenya Association of Tour Operators and treasurer of Ecotourism Kenya.
What I enjoy most about my role is providing strong financial stewardship that enhances confidence in decision-making and overall performance. I also like mentoring my team and contributing to their personal and professional growth.
The gospel is the compass of my life, giving me purpose and balance
I look forward to AI. Finance leaders are key to deploying technologies that enhance productivity and improve the quality and speed of analysis. AI also allows more advanced modelling and predictive analysis, which will lead to better strategic choices and anticipation of risks. Ultimately, AI will shift financial strategy from being reactive to a more forward-looking and dynamic stance.
If I didn’t work in finance I would have liked a career in professional coaching, psychology and mentorship. I have always been interested in understanding human behaviour and how individuals can reach their full potential.
Outside of work, I am committed to preaching. The gospel is the compass of my life and central to my values. It provides purpose and balance alongside my professional responsibilities. I also enjoy participating in mentorship programmes, helping others with their professional and personal development.
