Competition between accountancy firms can be fierce. It’s vital in the current market to set your firm apart from the rest. But this might be more easily said than done.

Practitioner Robert Belle FCCA and marketing consultant Jason Ball look at the importance of brand differentiation in the latest episode in the AB podcast series on challenges facing small and medium-sized practitioners

The other episodes in the series, being released over coming weeks, look at how to how to manage your team in a pandemic, and wellbeing in the practice workforce.

The AB podcast series is available on a variety of platforms: