What I enjoy most about my job is the intellectual challenge of solving intricate puzzles. I find that I thrive in a dynamic financial landscape, involving M&A, valuations and strategic advisory for diverse clients. Seeing the impact of solutions that drive business growth is most rewarding.
I stepped out of my comfort zone when I navigated my practice group through a long and complex transformation, which pushed me beyond just technical expertise. Keeping the team stable, maintaining clients’ trust and driving financial recovery meant I had to provide both strategic foresight and decisive action, often in uncertain conditions. This experience reinforced my belief in the importance of adaptability, resilience and financial strategy in turning challenges into opportunities.
Human oversight remains central to informed, ethical decision-making
My passion for finance was ignited during my academic years, leading me to pursue ACCA. Over the course of my 25-year career, I have focused on financial and transaction advisory, honing my expertise in valuations, M&A and strategy. With 15 years of experience at Big Four firms, I have delivered tailored solutions to a diverse range of clients. As senior executive director at Yousuf Adil, a prominent top-tier firm with a nationwide presence across Pakistan and formerly part of the Deloitte network, I guide businesses through complex transactions and strategic financial planning, helping them achieve their growth objectives.
I believe AI promises greater efficiency and precision in audit and advisory. However, firms face significant challenges, which include compliance with evolving regulations, managing data security risks and dealing with potential bias. Firms will have to focus on reskilling teams to leverage AI effectively, and ensure that human oversight remains central to informed, ethical decision-making.
Pakistan’s economic landscape faces persistent headwinds, including energy sector constraints, political volatility and climate challenges. The ongoing tariff war between the US and China has further strained global trade, increasing challenges for developing markets like Pakistan. However, growth opportunities remain strong in IT and fintech, while there is increasing foreign investment in agricultural innovation and e-commerce startups. These dynamics are driving demand for financial and strategic consulting as businesses have to navigate complexities to find commercial success.
Progress isn’t defined by luck
I have always liked this mantra: ‘Success isn’t just about reacting; it’s about thinking ahead, like a chess grandmaster who sees opportunities long before they unfold.’ In finance and entrepreneurship, anticipation and strategic foresight are key. Progress isn’t defined by luck; it is built through perseverance, calculated decisions and the ability to turn challenges into stepping stones towards success.
If I had law-making powers, I would make legal reforms that strike a balance between rigorous oversight and operational flexibility. By adopting targeted measures to alleviate regulatory hurdles for SMEs, along with policies that promote digital transformation and enhanced cybersecurity, Pakistan would be able to streamline business operations and elevate its international competitiveness.
Building something from the ground up would be deeply fulfilling
If I was not an accountant, entrepreneurship would have been my calling. It is a path where creativity meets problem-solving to build something meaningful. The challenge of identifying opportunities, crafting solutions and steering a business towards success excites me. I think building something from the ground up and leaving a legacy would be deeply fulfilling.
Outside of work, I am passionate about travel. I like exploring diverse cultures and exchanging ideas as these always broaden my perspective. I gain intellectual satisfaction through continuous learning, especially about emerging market trends, and I also enjoy professional networking.
