With every single client, I strive to provide exceptional service by ensuring I give them quality time, whether it’s teaching them the basics or discussing issues. All my clients have come through referrals, allowing me to grow organically with minimal marketing. It’s the law of attraction: when you provide 100% genuine service, clients connect with you and refer others.
Not all referrals work out; some prefer cheaper accountants. But I firmly believe in setting the value range of each service and avoiding undervaluing your work, which can lead to being overburdened without making much in fees.
My philosophy is that my clients are the kings and queens, and I am the kingmaker
I aim for a lifetime connection, not just a one-year service, so one of my key strategies is to see if potential clients fit my criteria. I’m building a community where clients refer each other for different services. For example, if a client needs a builder, I introduce them to clients in construction. As an accountant, my philosophy is that my clients are the kings and queens, and I am the kingmaker. It feels great to have such responsibility.
My short-term goals include buying a retiring practice to accelerate growth and outsourcing some work. I received extra support through a scholarship to do Myers-Briggs training, and it was life-changing; it helped me build patience, understand myself, communicate better and have more confidence. I thoroughly recommend such training to new sole practitioners.
I took additional jobs as a pizza delivery driver, at a petrol station and at a mobile phone shop
My journey to this point has been unusual. In 2006 I was working for the betting agency Coral, but I needed something more stable. After some research, I discovered ACCA and something clicked. I registered as an ACCA student the next day and found a job with a sole practitioner. Although it didn’t pay much, it was all about gaining experience.
To make ends meet, I took additional jobs as a pizza delivery driver, at a petrol station and at a mobile phone shop. Whenever it was quiet, I’d study. At one point, I couldn’t afford the books, so I used the ones in the local university library. It took several attempts to pass some of the exams, but I never gave up and qualified in 2012.
All along I wanted to do something on my own, so I got my practising certificate and started my own practice in 2016 as a side hustle to my daytime industry job. I now have over 100 clients, have hired an apprentice and am currently renovating my new office, with a plan to move in by next month.
I spend my weekends with my family, which is always relaxing. However, I must admit, I love my work and find it equally relaxing. I enjoy playing sports like basketball and golf, but with young children, finding the time can be challenging.
